MasterZoo appoints new CEO

Oksana Kyrychenko was appointed as new CEO of MasterZoo.

MasterZoo, Ukraine’s largest pet retail chain and part of Suziria Group, a leading player in the country’s pet care market, has announced a new stage of business development alongside the appointment of Oksana Kyrychenko as CEO.

Kyrychenko has over 20 years of experience in retail and customer service, including leadership roles at national chains. She is an expert in strategic and operational management as well as digital business transformation, says MasterZoo. Since 2017, Kyrychenko has worked at “Apteka Dobrogo Dnia,” one of the top ten pharmacy chains in Ukraine, where she held senior management positions and was appointed CEO in 2021. Under her leadership, the chain more than doubled in size and placed a strong focus on advancing the culture of preventive healthcare in Ukraine.

In addition to Kyrychenko, MasterZoo has strengthened its leadership team with a new Chief Operating Officer, Chief Marketing Officer as well as heads of digitalization and e-commerce.