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New investment company takes over MPM


Jun 29, 2025

The investment company Partners Group has announced in a press release that it is acquiring the pet food manufacturer MPM. MPM is known for its brands Applaws, Reveal and Encore. The British company sells its products in more than 50 countries and is currently owned by the investment company 3i.

Thomas Clark, managing director for Private Equity Goods and Products at Partners Group, commented on the acquisition: “We have been tracking the pet food market as part of our broader thematic research into the 'humanization' of pets. We believe there is a significant growth opportunity in the premium cat food segment as this has historically been underserved by incumbent producers that are primarily 'dog focused'.”

According to the press release, Partners Group plans to accelerate MPM's growth in existing markets, develop new markets and increase supply chain resilience. Partners Group's private equity business has 78 bn dollars of assets under management globally. The investment firm was advised on the acquisition of MPM by law firm Clifford Chance.


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